Electrical Business

Business News
Werner throws down the gauntlet in Canadian marketplace


April 24, 2013
By Anthony Capkun

April 23, 2013 – Werner Co. is pitting its climbing equipment against the competition in Canada with its Head-to-Head challenge campaign. To help kick it off, and drive product and brand awareness, Werner has launched a hockey video featuring players who drop their gloves and end up going at it… with ladders (SEE BELOW).

“We are adamant about continually testing and improving our products to ensure the best quality possible for our end users,” said Chris Filardi, vice-president of marketing for Werner Co. “Because our products are designed by and for professionals, we were eager to showcase how Werner ladders stack up against the competition from a functionality and benefits perspective.”

Besides ladders, climbing equipment and accessories under the Werner brand, the company and also provides jobsite, truck and van storage equipment under the Knaack and Weather Guard brands in the Canadian market.