February 2, 2012 – Ideal Industries Inc. today announced the rebranding of its datacom business unit to Ideal Industries Networks “to reflect a realigned sales channel and product mix focusing on data and security networking technology markets”.

“The name-change will provide opportunities by differentiating the sophisticated and technologically advanced networks product lines from the traditional Ideal electrical product portfolio in the competitive arena,” explained Jason Butchko, vice-president and general manager of Ideal Industries Networks. “It also more accurately communicates our goal to provide the IT industry with standards-compliant testing technology coupled with a superior customer experience.”

Ideal Industries Networks offers hand-held cable certifiers, network test tools, and cable testers for twisted pair, coax and fiber, along with hand tools and supplies for installing, maintaining, and repairing networking environment.