September 6, 2011 – Ideal Industries says it wants you to take full advantage of the very latest multimeter technology with its first ever Money4Meters sales promotion, which kicks off today through November 30, 2011.

Money4Meters rewards electricians who purchase select Ideal multimeters with cash back for their old one—whether it is from Ideal or a competing brand. Here’s how Money4Meters works:

• Customers will receive a $50 American Express gift card for the purchase of a new Ideal 61-484 or 61-485 digital multimeter.
• Customers will receive a $75 American Express gift card for the purchase of a new 61-497 or 61-498 DMM.

CLICK HERE for more information.